Mobile Marketing For Dummies (For Dummies (Business & Personal Finance))

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

• ISBN13: 9780470616680
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

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Mobile Marketing: Finding Your Customers No Matter Where They Are

Mobile Marketing Finding Your Customers No Matter Where They Are   Use Mobile Marketing to Supercharge Brands, Sales, and Profits!   Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.   Topics include • Getting started fast with mobile marketing • Understanding the international mobile marketing landscape • Targeting and tracking the fast-changing mobile demographic • Taking full advantage of the iPhone platform • Leveraging mobile advertising, promotion, and location-based marketing • Building micro-sites and mobile applications • Performing search engine optimization for mobile sites and applications • Building effective mobile affiliate marketing programs • Integrating online and offline mobile marketing • Avoiding mobile marketing spam, viruses, and privacy violations • Previewing the future of mobile marketing

• ISBN13: 9780789739766
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

List Price: $ 24.99
Price: $ 14.98

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs. Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank. In this practical handbook, mobile marketing consultant Kim Dushinski offers easy-to-follow advice for firms that want to interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of prospects, and gain competitive advantage by making the move to mobile now. If your organization wants to reach mobile device users locally, nationally, or within a specific demographic niche The Mobile Marketing Handbook will help you put your message in the palms of their hands.

• ISBN13: 9780910965828
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

List Price: $ 29.95
Price: $ 16.31

Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market

A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone who wants to understand and take advantage of this hot new advertising medium. Drawing on the experience of three industry veterans, insights from key influencers and decision makers, and detailed case studies, the book gives you practical guidance for getting the most out of mobile advertising.

• ISBN13: 9780470185988
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

List Price: $ 29.95
Price: $ 8.98

iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (Que Biz-Tech)

The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!   You’ll Learn How To Identify your app’s unique value, target audience, and total message Understand the App Store’s dynamics and choose the right strategy to cut through clutter Set the right price for your app Get App Store and third-party reviewers to recommend your apps Write effective press releases for your apps and time your publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, and other social media to generate word-of-mouth buzz Use promotions and cross-marketing, just like professional marketers do Build an audience that will buy your next app, too!

• ISBN13: 9780789744272
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

List Price: $ 24.99
Price: $ 14.15

A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage (New Tools for Business)

Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing.  It tackles myths relating to mobile commerce, looks at using mobile communication in conjunction with other marketing activities, and explains how mobile commerce can add value for customers.  It gives examples of B2C and B2B Twitter mobile campaigns, shows how mobile communications can be used for research, and examines sustainability and ethical behavior in mobile commerce.

• ISBN13: 9780749460983
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

List Price: $ 14.95
Price: $ 9.21

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

NO RULES

The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.

Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace.

Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time.

This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now.

Join us on Twitter!

• ISBN13: 9781934275078
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

List Price: $ 18.97
Price: $ 5.00

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.

• ISBN13: 9780750667470
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

List Price: $ 41.95
Price: $ 20.00

Marketing to the Social Web: How Digital Customer Communities Build Your Business

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms,

• ISBN13: 9780470410974
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

List Price: $ 24.95
Price: $ 8.21

Mobile Marketing Playbook

Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.

To help guide marketers during this exciting time of transition, we’ve published the Mobile Marketing Playbook. Our comprehensive strategic report aims to help marketers evaluate the opportunities available, determine which ones are best for their brands and develop a strategy following best practices for achieving success in mobile marketing.

Specifically, the aim of the Mobile Marketing Playbook is to help marketers:
• Work within a framework for establishing a set of clear objectives for their mobile marketing strategy
• Move beyond the checklist approach with a filter for evaluating the myriad of opportunities within mobile
• Think of ways to use mobile to merge online and offline strategies, as a hub that bridges the gap
• Encourage a dialogue about what matters in mobile now, and what’s ahead for this new and exciting medium

In addition to leveraging the insights from members of the 360i mobile marketing team, the Playbook also includes guest commentary by industry luminaries Noah Elkin (Senior Analyst at eMarketer), Mickey Alam Khan (Editor in Chief at Mobile Marketer), Valerie Brown (Director of Consumer Marketing at Bravo) and Naoki Muramatsu (VP, Digital Business Development of Dentsu Holdings USA).

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