The Facebook Effect: The Inside Story of the Company That Is Connecting the World

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

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Facebook For Dummies (For Dummies (Computer/Tech))

The perennial bestseller—now updated to cover the latest features of Facebook Facebook is forever evolving, with the goal of improved user interaction. This new edition catches you up on the latest privacy updates, interface redesign, and other new features and options that keep the site up to date and never leaves you bored. You’ll discover helpful coverage of all the changes and updates that have occurred since the previous edition, as well as the newest features that Facebook offers. Reveals all the latest changes, updates, and new features of Facebook that have occurred since the previous edition Introduces you to getting started with Facebook by creating a profile, setting privacy features, and navigating the interface Encourages you to find friends, upload photos, fill out your profile, and make new friends Helps you get organized by using Facebook as a scheduler, creating specialized business pages, and joining groups Shows you how to use Facebook as a search tool, advertise on Facebook, and more If you’re ready to face the music and get started with Facebook, then this is the book for you!

• ISBN13: 9780470878040
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

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Facebook Marketing: An Hour a Day

Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook’s potential. This book shows you how. Quickly get up to speed on today’s Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook’s relevant features Addresses Facebook’s pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

• ISBN13: 9780470569641
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

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The Complete Idiot’s Guide to Facebook

A definite ‘add’ to any Facebook user’s library.

Facebook is not as user-friendly as the service would like people to think. As a result, it leaves many users scratching their heads over even the most fundamental features. The Complete Idiot’s Guide(r) to Facebook gets readers registered and touring Facebook in the very first chapter and never lets up as it reveals the features that have made Facebook the number one social networking platform.

•Protecting profiles, tracking down friends and family, status updates, e-mail, chat, sharing, invites, and interest groups

•Using Facebook for personal branding, marketing a business, product, service, or nonprofit, or promoting a worthy cause

• ISBN13: 9781615640362
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

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The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal

NATIONAL BESTSELLER

“The Social Network, the much anticipated movie…adapted from Ben Mezrich’s book The Accidental Billionaires.” —The New York Times

Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University’s elite, comptetitive, and accomplished  student body. Then, in 2003, Zuckerberg hacked into Harvard’s computers, crashed  the campus network, almost got himself  expelled, and was inspired to create Facebook, the social networking site that has since revolutionized communication around the world.
 
With Saverin’s funding their tiny start-up went from dorm room to Silicon Valley. But conflicting ideas about Facebook’s future transformed the friends into enemies. Soon, the undergraduate exuberance that marked their collaboration turned into out-and-out warfare as it fell prey to the adult world of venture capitalists, big money, lawyers.Amazon Exclusive: Kevin Spacey on The Accidental Billionaires Kevin Spacey’s films include Superman Returns, Beyond the Sea, The Usual Suspects, American Beauty, Swimming with Sharks, Seven, L.A. Confidential, Glengarry Glen Ross, The Negotiator, Hurlyburly, K-Pax, and The Shipping News. He will next be seen in Men Who Stare at Goats opposite George Clooney, Ewan McGregor, and Jeff Bridges, as well as Nick Moran’s film Telstar opposite Colm O’Neil and Pam Ferris. Read his exclusive Amazon guest review of The Accidental Billionaires: I first met Ben Mezrich when I produced and starred in 21, the film adaptation of his great bestseller Bringing Down the House. Ben has a gift for finding high-energy, strange-but-true tales and The Accidental Billionaires is no exception. You may think you know the story of the Facebook phenomenon, but you haven’t heard the whole story and never like this. Recreating the unbelievable rise of

• ISBN13: 9780307740984
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

List Price: $ 15.95
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Facebook Marketing For Dummies (For Dummies (Business & Personal Finance))

Discover how to use Facebook to create successful marketing campaigns With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal “like” button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing campaign Addresses ways to use tools such as events, contests, and polls to promote your page Introduces the new Open Graph to connect your Web site visitors through Facebook Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets Details ways to monitor, measure, and adjust your Facebook marketing campaigns Start campaigning the Facebook way with Facebook Marketing For Dummies, 2nd Edition!

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Sams Teach Yourself Facebook in 10 Minutes (2nd Edition) (Sams Teach Yourself — Minutes)

Sams Teach Yourself Facebook® in 10 Minutes, Second Edition offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you’ll learn everything you need to know to quickly and easily get up to speed with Facebook.   Tips point out shortcuts and solutions   Cautions help you avoid common pitfalls   Notes provide additional information   10 minutes is all you need to learn how to… Start a new account and build a profile page Connect with friends, coworkers, and family members Post status updates, comments, and view news feeds Communicate through Wall posts, messages, and live chat Create a blog with Facebook notes Share photos, videos, and favorite links Add applications to enhance your Facebook experience Share a hobby or interest using Facebook groups Keep track of upcoming events and happenings Create an official Page for a band, business, or other organization Keep connected with Facebook through your mobile device Control your privacy settings and keep your information safe  

• ISBN13: 9780672333408
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

List Price: $ 14.99
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The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition)

“Clara’s book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we’re in of social business.” –Tony Hsieh, CEO, Zappos   NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! • Five new chapters: planning/metrics, customer service, and much more • New and revamped case studies • New guest contributions from world-class experts, such as Charlene Li • New, instantly actionable “To Do” lists after every chapter • New Facebook discussion threads and much more!   Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies.   Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches–and how to accurately measure success.   This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking.   Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns–making this the one indispensable social networking guide for every organization!

• ISBN13: 9780137085125
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

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Facebook For Dummies

The eagerly anticipated update to the bestselling first edition is here! Facebook’s popularity is seemingly unstoppable. The site experienced a huge boom in registered users in the latter half of 2008. It was at that time that Facebook also underwent a radical facelift and introduced numerous changes. Packed with hundreds of screen shots, this anxiously awaited new edition presents you with a thorough update on all the exciting changes to Facebook’s interface since the first edition hit the shelves a mere one year ago. Authored by two Facebook employees, Facebook For Dummies, 2nd Edition, features unique insight and insider knowledge of Facebook that can’t be found anywhere else. You’ll explore optimum ways to get familiar with Facebook, tips for representing yourself online, best practices for keeping connected, how to run a business on Facebook, and more. Walks you through creating a profile, navigating the interface, and setting up privacy features Explains how to find and add friends, fill out your profile, add applications, and upload photos Discusses ways to join a network or group or use Facebook as a scheduler Addresses using Facebook to promote your business and buy ad space on Facebook Put your best face forward and dive in to all the exciting new features that Facebook offers!

• ISBN13: 9780470527610
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

List Price: $ 21.99
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Facebook and Twitter For Seniors For Dummies (For Dummies (Computer/Tech))

A fun and easy social media guide for the over-55 set People over 55 were the fastest-growing user group on Facebook in the first half of 2009, and they’re flocking to Twitter at a faster rate than their under-20 grandchildren. From basic information about establishing an Internet connection to rediscovering old friends, sharing messages and photos, and keeping in touch instantly with Twitter, this book by online expert Marsha Collier helps seniors jump right into social media. Seniors are recognizing the communication possibilities of Facebook and Twitter and are signing up in record numbers This plain-English guide explains how to get online, set up a Facebook profile, locate friends, post public and private messages, share photos, create events, follow local businesses and friends on Twitter, create a blog, play games, and more Marsha Collier explains every step with the same friendly, comfortable style that has made her eBay For Dummies books bestsellers Facebook & Twitter For Seniors For Dummies supplies everything seniors need to function confidently on these two social media platforms.

• ISBN13: 9780470637548
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

List Price: $ 21.99
Price: $ 12.19

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