MARKETING
FOREIGN DIRECT INVESTMENT: Multi-brand retail FDI won’t hit small shops: Wal-Mart Large retail chains can address inflation concerns: CEO Doug McMillon. Allowing foreign direct investment (FDI) in multi-brand retail will not impact the fortunes of small shop-owners, …
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Applying Customer Life time Value To Paid Search
Online marketers have realized that traditional metrics such as sales, brand wareness, attitudes etc., are not enough to show return on investment. In fact, some academic studies have shown that marketing actions that improve short term sales may actually harm long term profitability of a brand.
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Diana Clement : Plenty of ways to burn through your cash
Is your hard-earned money vanishing before your eyes? Those evil marketers who part man from money have a lot of tricks to get us to fritter our cash. And we fall for them.Some of the biggest money-wasting gotchas chew through…
Read more on The New Zealand Herald

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